Marketing Seminar Series - Pulling it Together – Building Your Marketing Strategy & Plan

Sponsored by Scotiabank - This session will bring together concepts discussed throughout the previous seminars and look at what goes into building your marketing strategy and plan.

You will hear from IROs who have been successful in their marketing efforts and have built a marketing program that consistently delivers results.

Over an easy-to-use online platform, content experts will share their knowledge through facilitated live conversations in convenient, one-hour sessions with an extra 15 minutes dedicated to audience Q&A. This webcast is eligible for 2 CEUs.

Date: Thursday, November 23
Time: 12:00 - 1:15pm ET
Price: $35 members; $42 non-members (plus taxes)

Register on this page for the full series and receive a 25% discount.

By registering for this CIRI event, you agree to comply with CIRI's Code of Conduct.

What You Will Learn

  • How to establish and measure annual objectives for IR marketing;
  • How to develop an annual IR marketing plan to support those objectives; and
  • How to report to management and the Board on progress.

Who Should Attend

This event is intended for all individuals engaging with investors and/or contributing to the IR marketing plan. 


Patrick Drouin, Senior Vice President, Investor Relations, Wheaton Precious Metals
Ian MacLean, Vice President, Investor Relations, B2Gold Corp.

Cancellation Policy

Cancellations must be received 48 hours in advance for reimbursement. Please contact Kaitlin Davis if you need to cancel your registration.

11/23/2021 12:00 PM - 1:15 PM
Eastern Standard Time

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Sign In below to register. Not sure if you have an account? Click on Forgot Password? and enter your email address. If you have an account, you will receive an email from [email protected] with instructions to create your password. If you do not have an account, please click on Create a new account. It only takes a few minutes! 

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