Marketing Seminar Series - Tested & Emerging Traditional Marketing Approaches

With advances in technology, more service providers offering paid-for corporate access and a shift to in-house corporate access teams, the rules for IR marketing are changing.

Hear from seasoned IROs, from different industries and market caps, who leverage tried-and-true as well as new and different approaches for marketing in Canada and abroad. 

Over an easy-to-use online platform, content experts will share their knowledge through facilitated live conversations in convenient, one-hour sessions with an extra 15 minutes dedicated to audience Q&A. This webcast is eligible for 2 CEUs.

Date: Thursday, October 28
Time: 12:00 - 1:15pm ET
Price: $35 members; $42 non-members (plus taxes)

Register on this page for the full series and receive a 25% discount.

By registering for this CIRI event, you agree to comply with CIRI's Code of Conduct.

Sponsored by

What You Will Learn

  • How to maximize marketing through conference participation;
  • How to arrange effective non-deal roadshows; and
  • How to effectively approach investors directly.

Who Should Attend

This event is intended for all individuals engaging with investors and/or contributing to the IR marketing plan. 


Salisha Ilyas, Vice President, Investor Relations, Fury Gold Mines
Salisha Ilyas is a senior investor relations (IR) professional with more than 12 years of experience in the mining industry. Ms. Ilyas most recently held the position of principal consultant at Target IR & Communications, a full-service IR firm focused on providing capital markets advisory and communications support to junior mining companies. She has worked for Canadian based and internationally based companies, such as Petra Diamonds, Desert Lion Energy, Aura Minerals and Champion Iron Mines.

She has as also served as director of professional development at the Canadian Investor Relations Institute, where she researched and identified IR best practices and oversaw the planning and execution of the organization’s annual conference.

Ms. Ilyas began her IR career in the pharmaceutical industry holding roles at Biovail Corporation and Patheon Inc. She holds a Bachelor of Commerce degree from the University of Toronto and a Master of Business Administration degree from the Schulich School of Business (York University).

Gillian Manning, Vice President, Investor Relations & Special Assistant to the CFO, TD Bank Group
Gillian Manning was appointed Head of Investor Relations for TD Bank Group in February 2016. As head of IR, she works with TD's senior executives to communicate the Bank's corporate strategy, financial and business performance to the investment community, develop strategies to attract new institutional investors, and deliver investor feedback to management regarding business strategy and capital management decisions. In November 2019, she also took on the role of Special Assistant to the CFO and Group Head, Finance.

This is Gillian's second stint in IR, having previously led the relationship management team from 2012 to 2014. Before rejoining IR, she worked in Enterprise and Operational Risk, managing the Bank's Recovery and Resolution Planning programs. Together with internal partners in key business lines and corporate areas, as well as the Bank's prudential regulators, she acted to ensure TD's operational readiness in the event of a severe financial crisis.

Prior to Finance and Risk, Gillian spent six years on the institutional relationship management team at TD Asset Management (TDAM), managing a book of pension, insurance and non-profit clients in Ontario and Western Canada. She joined TDAM from TD Economics, where she covered the global economy and financial markets, as well as selected public policy issues.

Gillian joined TD Economics in 1999 after several years as a research analyst with a firm specializing in currency and interest rate risk management. She holds a B.A. and an M.A. in political science from the University of Toronto and is a CFA charterholder. She previously served on the boards of the Banff Forum and Canada's History Society and is currently a member of Women United, a community of women who dedicate their United Way fundraising efforts to supporting women and children living in poverty.

Ari Scheer, Director, Issuer Services, Generation IACP Inc.
Since December of 2013, Ari has been the Director of Issuer Services at Generation IACP. The company helps clients achieve their goals in the distinct areas of Investment Advisory and as Capital Partners. The Capital Partners team provides corporate clients with Issuer Trading Services to help them reach the next level of their development. Generation IACP recognizes the challenges facing issuers in attaining exposure with the investment community. The focus of the company’s Issuer Trading Services offering is to help stimulate a receptive trading environment as an active market participant. Generation IACP trades the shares of its issuer clients with the objective of contributing to their liquidity in the market. As active market participants, liquidity providers compete and force others to compete for order flow based on certain characteristics of their orders. This competition can help narrow the difference between the price to buy and the price to sell, which increases liquidity and dampens volatility.

Cancellation Policy

Cancellations must be received 48 hours in advance for reimbursement. Please contact Kaitlin Davis if you need to cancel your registration.

10/28/2021 12:00 PM - 1:15 PM
Eastern Daylight Time

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