BC: Understanding & Applying SEO: Crucial for IR Success

Want to know more about Search Engine Optimization (SEO) and Search Engine Marketing (SEM)?

Proper SEO of content in websites, news releases, financial reporting, ESG reports, social media posts and more is essential to enhancing the pick-up rate of your news and ensuring the algorithms/bots find the content you want them to see. Our panel of experts will discuss the nuances of SEO and SEM, and how to best leverage traffic and visibility from both organic and paid searches. Learn what the bots look for and how to use keywords and phrases to turbo charge your communications program!This event is eligible for 2 CEUs.


Date: Wednesday, October 13 
Time: 12:00 - 1:00pm PT
Cost: Free for CIRI members, $25 for non-members (plus taxes)

By registering for this CIRI event, you agree to comply with CIRI's Code of Conduct.

What You Will Learn

  • The importance of SEO and SEM
  • Best practices for both tools
  • How to incorporate both tools into your communications strategy

Who Should Attend

This event is intended for all individuals contributing to the IR communications plan.


Arash Adnani, President , Blender Media
Serena Ehrlich, Director of Product Marketing, Business Wire
Greg Jarboe, President, SEO-PR
Taylor Thoen, CEO & Founder, BTV – Business Television (moderator)

Additional speakers to be confirmed.

Cancellation Policy

Cancellations must be received 48 hours in advance for reimbursement. Please contact Kaitlin Davis if you need to cancel your registration.

10/13/2021 12:00 PM - 1:00 PM
Pacific Daylight Time

Registering is easy!

Sign In below to register. Not sure if you have an account? Click on Forgot Password? and enter your email address. If you have an account, you will receive an email from [email protected] with instructions to create your password. If you do not have an account, please click on Create a new account. It only takes a few minutes! 

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