BC: Understanding & Applying SEO: Crucial for IR Success
Want to know more about Search Engine Optimization (SEO) and Search Engine Marketing (SEM)?
Proper SEO of content in websites, news releases, financial reporting, ESG reports, social media posts and more is essential to enhancing the pick-up rate of your news and ensuring the algorithms/bots find the content you want them to see. Our panel of experts will discuss the nuances of SEO and SEM, and how to best leverage traffic and visibility from both organic and paid searches. Learn what the bots look for and how to use keywords and phrases to turbo charge your communications program!This event is eligible for 2 CEUs.
Date: Wednesday, October 13
Time: 12:00 - 1:00pm PT
Cost: Free for CIRI members, $25 for non-members (plus taxes)
By registering for this CIRI event, you agree to comply with CIRI's Code of Conduct.
What You Will Learn
- The importance of SEO and SEM
- Best practices for both tools
- How to incorporate both tools into your communications strategy
Who Should Attend
This event is intended for all individuals contributing to the IR communications plan.
Speakers
Arash Adnani, President , Blender Media
Serena Ehrlich, Director of Product Marketing, Business Wire
Greg Jarboe, President, SEO-PR
Taylor Thoen, CEO & Founder, BTV – Business Television (moderator)
Additional speakers to be confirmed.
Cancellation Policy
Cancellations must be received 48 hours in advance for reimbursement. Please contact Kaitlin Davis if you need to cancel your registration.