Marketing Seminar Series - Identifying & Understanding Your Shareholder Base

Sponsored by Irwin - Knowing your shareholder base is critical for all IROs as this information informs your marketing initiatives for the year.

This session will provide insights and strategies on how IROs identify their shareholders; use this information in engagement and targeting; and keep their management teams and Boards informed of meaningful changes.

Over an easy-to-use online platform, content experts will share their knowledge through facilitated live conversations in convenient, one-hour sessions with an extra 15 minutes dedicated to audience Q&A. This webcast is eligible for 2 CEUs.

Date: Thursday, October 14
Time: 12:00 - 1:15pm ET
Cost: $32 for CIRI members, $45 for non-members (plus taxes)

Register on this page for the full series and receive a 25% discount.

By registering for this CIRI event, you agree to comply with CIRI's Code of Conduct.

Sponsored by


What You Will Learn

  • How to identify your shareholders;
  • How to use this information in your targeting and engagement; and
  • How to keep your management teams and Boards informed of meaningful changes.

Who Should Attend

This event is intended for all individuals engaging with investors and/or contributing to the IR marketing plan. 


Camilla Bartosiewicz, Vice President, Investor Relations, Altus Group Ltd.

Camilla Bartosiewicz is Vice President, Investor Relations at Altus Group Ltd., (TSX: AIF), a leading provider of software, data solutions and independent advisory services to the global commercial real estate industry. She is an award-winning investor relations (IR) executive with over 12 years of experience in implementing strategic IR programs for publicly traded issuers, including special situations communications around mergers and acquisitions, shareholder activism, equity and debt offerings, restructurings, executive transitions, business model transitions, and crisis situations.

Camilla has established relationships with a number of global financial institutions and serves as corporate spokesperson and first point of contact with shareholders, financial analysts and the broader investment community. She has a proven track record of executing strategic investor relations programs that result in effective investor outreach, solid stakeholder relationships and, ultimately, improved shareholder value. Under Camilla’s leadership, Altus Group has been the recipient of multiple IR Magazine awards.

Prior to joining Altus Group in 2014, she served as Director of Investor Relations and Corporate Communications at North American Palladium, a dual listed resource company that has subsequently been acquired. Earlier in her career, Camilla worked as a consultant at Kingsdale Communications Inc. and at Barnes McInerney Inc. where she advised clients on IR and special situations communications. Camilla holds a B.A. Hons in Media Studies from the University of Guelph and a Diploma in Public Relations from Humber College. She currently serves on the Board of the Ontario Chapter of the Canadian Investor Relations Institute (CIRI) and is a regular presenter on IR-related topics at industry seminars, conferences and in post-secondary schools.

Mark Fasken, Co-Founder & COO, Irwin
Mark Fasken is the co-founder and COO of Irwin, a financial technology company that builds software for modern investor relations professionals. As COO, Mark defines Irwin’s product roadmap, forms strategic partnerships, and manages 40 full-time employees across interdepartmental teams. He works daily with capital markets professionals at public companies, advisory firms, and investment banks across North America to ensure Irwin’s platform helps them achieve their IR goals.

Before Irwin Mark spent seven years in sales and marketing at high-growth software companies. He led a highly skilled sales team at Influitive that directly supported the company’s rapid revenue growth to $10M ARR+. As Pressly’s former VP Sales, Mark helped build the sales and marketing team leading up to its acquisition by Vision Critical.

Mike McAllister, CPIR, Vice President, Investor Relations, Sierra Metals Inc.  
Mike McAllister, CPIR, is a mining specialized investor relations professional who joined the mining sector in June 2004. He is currently the Vice President of Investor Relations at Sierra Metals, a mid-tier, diversified metals producer. Mike previously was with Avion Gold Corp., which was sold to Endeavour Mining, as well as with Savary Gold, Alder Resources and Black Iron in their Investor Relations and Corporate Development programs. Previously, Mike worked at BMO Capital Markets in the Investment Banking, Metals & Mining Group. Mike completed the CIRI Investor Relations Certification Program through Ivey School of Business at the University of Western Ontario and received the Certified Professional Investor Relations (CPIR) designation.

Cancellation Policy

Cancellations must be received 48 hours in advance for reimbursement. Please contact Kaitlin Davis if you need to cancel your registration.

10/14/2021 12:00 PM - 1:15 PM
Eastern Daylight Time

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