Dear CIRI Member:

As indicated in our update in the AGM materials, CIRI continues to take the steps necessary to better meet your needs in today's challenging environment. We are making steady progress on our practical vision and strategic imperatives, all of which are aimed at advancing the practice and the stature of the IR profession while improving our collaboration across the organization to the benefit of you - our members.

Here is an overview of what we have accomplished to date:

Strategic Imperative

What This Means for You

Well Recognized IR Certification Designation:

We focused our marketing efforts for the certification program that has resulted in strong interest in the January 2018 Program and greater awareness and recognition of the CPIR designation outside of the IR profession. Ongoing.

The CPIR designation increases the stature of the IR profession among IR and related communities while offering high-quality, strategic IR education.

Highly Visible and Respected Brand:

We have been working with a marketing agency on a digital marketing campaign that has helped us to increase awareness of both CIRI and CIRI's initiatives within IR and related communities. Ongoing.

Greater awareness of CIRI initiatives (e.g. advocacy efforts, best practices research) while broadening our community and your network.

Integrated Sponsorship Opportunities:

We have launched an integrated approach to sponsorship that offers IR product and service suppliers exposure to the IR community nationally and regionally. Done.

National and regional support of the IR profession from your suppliers.

Flexible Membership Packages:

To encourage IROs at all levels to join CIRI, we have launched new membership packages that offer discounts to issuers with multiple members. Done.

We will also offer the flexibility to bundle educational events with the membership renewal. Coming this fall.

Flexibility to bundle multiple memberships or membership and professional development into one invoice for ease of approval and processing.  

Collaboration and Alignment Across the Organization:

We have integrated our weekly professional development communication across National and the Chapters, providing information on all educational events across Canada. Done.

Reduced email volume by having one weekly email highlighting all professional development events across Canada. 

Technology for Operational Excellence:

We are implementing an association management system that will allow for greater operational efficiencies while enhancing the online experience for members. Coming this fall.


An improved, user-friendly online experience in the ‘members only’ sections of

As Strategic Imperatives are completed, new ones will come online so that we are continuously focused on increasing the value of your CIRI membership.

In addition to our Strategic Imperatives, we continue to deliver our usual member benefits including:

  • professional development offerings for you - IROs at varying levels of your career and in different market caps - to keep you current on the changing role of IR and the evolving capital markets;
  • resources such as IR directions, IR leader, IR focus and wIRed that keep you informed of IR best practices and trends;
  • advocacy efforts and educational publications to inform you of regulatory issues impacting the profession; and
  • networking opportunities that allow you to stay connected with the IR community.

If you have feedback on any of the above initiatives or CIRI in general, please contact us directly.

Kind regards,

Brian Ector                                                                    Yvette Lokker
Chair, CIRI and                                                               President & CEO
Sr. Vice President, Capital Markets & Public Affairs       CIRI
Baytex Energy Corp.

October 2017

Calendar of Events

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